Always put the most important information first and let the least important information take the last place in the publication. From COVID updates to cryptocurrencies, what the media will cover is extensive, but it's the hook of your story that will make your press release stand out. To write a press release, start with a concise and catchy headline that lets readers know what the press release is about. Press releases follow a uniform format that makes it easier for journalists and publishers to find the information they need.
This template also provides creative substitutes for the traditional press release and a guide on how to create a comprehensive promotion plan. A recent study conducted by PR management software brand Prezly found that the average open rate of emails with “tagged” press releases had a 2% higher open rate than those “without a label”. But how can you make that happen for your business? How do you attract the attention of local news, let alone publications like The New York Times? You can simply focus on your business and hope to get the attention of a journalist, or you can speed up the process by writing a press release. Summarize the entire content of the press release in a single sentence that supports the heading and gives an idea of the content to follow.
Writing a press release to publicize important company news can help companies grow better, but doing it well is just as important. A press release is a document that announces newsworthy news about your brand that the media may want to cover and provides all the relevant information that a journalist or editor would need. When a journalist visits your website and finds available press releases, you do so in a more professional manner and save the reporter time by making relevant information easily and quickly accessible. Give journalists time to write a story about your press release by sending it to them under embargo the day before it is officially released.
In this version, the security solutions company SuperCom announced its participation in an upcoming conference.