What is a press release for dummies?

They can generate a report, since reporters are more likely to make a report if they first receive a statement. A press release reports on an event or situation that someone wants to promote. It is designed to be sent to journalists (either for print or online media) and encourage them to develop a story about that event or situation.

The first thing is that your press release must have an attractive headline in order for it to succeed.

It is the first thing people will read and, based on that, they will decide if they want to read it in full or not.

Press releases are usually sent to the publishers and journalists of newspapers, magazines, radio stations, online media, television stations or television networks. This is also called the inverted pyramid approach because the most important information should be at the beginning of the press release, as in this example.


releases can help you capture the attention of all kinds of media and bloggers that you wouldn't otherwise be able to reach. Before getting to the drafting of the press release, the most important thing to start with is to choose the angle that most interests your target audience.

Instead of sending a press release to all the journalists for whom you can find an email address, focus on a few journalists who have experience covering your industry (and, hopefully, your company) and send them personalized messages. It should provide an overview of the press release as if the reader were only going to read that paragraph. The press release for a blog post is similar to a typical blog post, but it includes information about your product or service and why it's newsworthy. Knowing how to write a press release that gets results and how to distribute it effectively is something that every salesperson must learn.

This is not to say that you should take the “me first” approach when offering a quote for your press release. A press release can help you publicize the launch of a new product, the opening of a large new store, an exciting new employee, or any other news you want to share with the world. With Semrush Marketplace, you can easily order your press releases from writers who know how to create a message to capture the journalist's “A-HA” moment. One thing that would have improved this launch is a quote about who can benefit from attending this event and why, as a way to attract potential attendees.

If you want to get media coverage for your business, knowing how to write a press release is an essential skill. Press releases are a great way to get the word out about your company, but they're not as simple as they seem. To write a good press release, you must learn to focus on what's really interesting, discarding all other people's details.

Ernest Carsten
Ernest Carsten

General thinker. Extreme internet specialist. Passionate zombie evangelist. Amateur travel lover. Wannabe beer lover. Subtly charming travel lover.