Here are some golden rules to keep in mind when writing your next press release: Develop a strong story. Write an attention-grabbing title & subject line. Include facts and figures in your research. Find out what journalists really want (and need) from public relations professionals.
Cision surveyed more than 3,800 journalists from around the world to provide public relations and communications professionals with information they won't find anywhere else. Don't be fooled by headlines with more than 200 characters, blocks of text that are difficult to scan because they lack format and images, texts full of jargon that cause confusion, or outdated messages that don't offer relevant meaning to your audience. Considering the fact that 52.2 percent of global website traffic takes place from a mobile phone, a clear message is sent to communicators that the content must be formatted with mobile devices in mind. When writing this part, be sure to follow the miniskirts rule, which means that your protagonist should be long enough to cover the essentials, but short enough to keep it interesting.
Don't waste the journalist's time, you have to arouse his curiosity, not give him all the details all at once. Reserve press releases only for the most timely and newsworthy announcements about your customer or company. All too often, business leaders and public relations professionals feel “happy to publish” and mistakenly believe that if they don't send out communications at a regular pace, their reach in the media stagnates. The first line, title, or headline of your press release should not only attract journalists and readers, but it should also attract search engines such as Google, Bing, and others.
. You don't want to write a novel, just give a brief explanation and get journalists excited about something they're going to write about. This way, the content of your press release (title) will be more likely to appear at the top of search engines, from where you can direct people to your website to provide them with more information. The main purpose of a press release is to disseminate information to a wide audience and, in some cases, across international borders.
But what should a press release include? How to finalize a press release? What about the format of the press release? Luckily, we have all the answers. The opening sentences of a press release are as important as its headline in attracting both search engines and journalists. Eliminate words such as “as a result, however”, in addition to many similar expressions. And the press release is the central component of a communication process to cost-effectively share brand information with consumers who use the media as an interface.
By following a standard press release structure, you ensure that a journalist knows how to find what they are looking for in your press release and allow them to quickly determine if they want to cover your ad. Boilerplates are standard formulations about a company or brand that are usually included at the end of a press release. Remember, sometimes less is more, and that's definitely the case when it comes to writing a good press release. Quotations can make your text more interesting and easily readable, which should be reason enough to include them in your press release.
Establishing a solid foundation with a meticulously crafted summary is essential to producing a fruitful press release. Get unparalleled reach and visibility for your press releases and establish credibility by working with the most reliable distribution service. .