The ideal length of a press release is approximately A4 in size or 300 to 400 words (the length of a short news announcement). If everything goes according to plan and the media pick up your press release, your work is not finished yet.
Press releases about awards and achievements serve to consolidate your organization as an authority in your field. This press release includes information about the company and why it was awarded the award, information about the award itself, and details about the ceremony (if applicable). To execute this type of publication effectively, be sure to write a summary about each company, why the partnership was created, who benefits, and any additional details important to current and future stakeholders.
It should be a factual description of what your company is doing and you can use repetitive text repeatedly in different press releases. So, instead of thinking of a press release solely as a means to get news coverage, consider it a valuable piece of marketing content. The press release on the acquisition is a press release that companies use to notify the media about a recent acquisition. To be honest in this regard, ask a colleague to read the statement without context and ask him to convey the information to you.
A press release is an authorized proclamation that is transmitted to people in the media to provide data, give explanations, or make statements. With practice, you'll hone your press release writing skills and build relationships with journalists who want those stories. Here's what journalists think about their news releases with advice from a previous column that includes ideas from Derek Thompson, senior editor of The Atlantic. Twitter is full of journalists who regret press releases or proposals that don't clearly explain what the company is doing or what the announcement is really about.
Jason Gilbert, senior editor of Fusion, points out that “press releases, unlike presentation emails, should be comprehensive. Press releases have grown and changed in a variety of ways over the years, and have proven to be a vital tool for many companies and organizations.