A press release contains your company logo, a headline, a main paragraph that summarizes the announcement, and a newsworthy perspective. Your press release will have three to four paragraphs of text in the body, hyperlinks, links to social networks, quotes and multimedia content. It concludes with information about your organization (its standard version) and contact information. The total length should be between 300 and 500 words. The title, subtitle, and first paragraph should include the most important information.
Below you will find less important information. Most press releases are three to four paragraphs long and include 400 to 500 words. When sending a press release, include it in the upper left corner when you want journalists to publish the news. The good news is that the most common format is an AP-style news release, so if you've used a standard news release template, your press is likely already in AP style.
Your marketing strategy may include a combination of emails, social media, advertising, events, and other tactics, but a single mention in the press can increase all those efforts tenfold, attract a wave of new customers, and even take your small business to the next level. One important thing to consider when drafting a press release for a new employee is to mention the person's name and the designation in the title itself. So make sure your story gets the exposure it needs to get the most media coverage using a press release distribution service such as eReleases. In addition to capturing the attention of the media, writing a press release offers several additional benefits.
When a journalist visits your website and finds available press releases, you do so in a more professional manner and save the reporter time by making relevant information easily and quickly accessible. Often, the press follows the press and, once you get your first mention, you may find it easier to get a second one, a third, etc. Your mastery of the format of press releases and your ability to focus on newsworthy angles make it more likely that the media will pick up your news. You should also follow the standard format of the press release, which contains your logo, date of publication, contact information, title, a body of three to four paragraphs, repetitive text, a link to your website and relevant media files.
While a press release doesn't guarantee free press coverage, it can be an effective marketing tool for entrepreneurs. Occasionally, you may want to have more time to gather other information, or you would prefer to have the journalist publish the announcement at a later date. Summarize the entire content of the press release in a single sentence that supports the heading and gives an idea of the content to follow. To make your press release a profitable investment of time and money, focus on adding quality details to your press release, following the standard format of the press release, and including multimedia content and links to social media.
Not all press releases contain a publication date, but if you choose to include one, place it under your logo in the left margin.
