A press release is traditionally comprised of nine structural elements, including a title, a deadline, an introduction, a body, and other components. Press releases are usually sent to the media electronically, are ready to use and are often subject to not being used prematurely, known as a news embargo. In order to write a winning press release, you also need to understand the structure of the press release. A VNR is essentially a traditional news release with a video or television news package attached to the end. Journalists receive a lot of press releases every day, so for them to stand out, it must be interesting and concise.
They also follow a specific format that may vary slightly depending on the type of press release issued. Anyone who works in the media always works against the clock with deadlines, so the best advice you could give is to always include the most interesting information at the beginning of your press release. Microsoft has a press release section full of content that provides potential sources with everything they need to write a story about a new product or software. However, before you do your best to draft the perfect statement, it's important that you understand the different types of press releases available to you.
If your company has improved its products or services in any way, there's no better way to inform your customers than through a press release. The rest of the text of the press release should answer all questions a journalist may have about the product, service or event they are advertising. Launches of new products or services are one of the most common reasons why a brand issues a press release. A press release is a great way to communicate announcements about your brand, but it can't be used as a substitute for a genuine relationship with the press.
Since a press release is supposed to look and feel like an article published in a newspaper, it's important to include a location and date mark at the beginning of the first paragraph. Press releases should be concise (usually no longer than 400 words), so make sure you don't include unnecessary details here. When it comes to press releases, it's actually the same as with a good meal or an incredible gift, even if it's great but delivered in lousy packaging, it loses its value. This type of press release is most appropriate when launching a product or service that has never been done before, or at least has never been done on such a scale.
The most effective press releases include a headline that draws attention and encourages journalists to continue reading, as well as a concise body that answers all questions a journalist may have.