In order to write a winning press release, you also need to understand the structure of the press release. Spend some time thinking about the message you want to convey to your audience. Your post should be concise, so write down the basic details and then remove unnecessary items. Important information should be shared at the beginning of the press release so that the journalist reading it doesn't have to search for vital details, such as when and where the announcement or event will take place and who will be there.
If the post looks like all the other emails you read that day, it will most likely not be remembered. Instead of including all the additional details added to a press release, a media alert is very simple and only provides recipients with the details necessary to attend and cover an upcoming event. Press releases are a way to control the narrative surrounding your brand and, at the same time, gain organic momentum and reach. Your post should provide enough context so that anyone who finds it can quickly determine the main points.
All too often, business leaders and public relations professionals feel “happy to publish” and mistakenly believe that if they don't send out communications at a regular pace, their reach in the media stagnates. Each component of your press release is another opportunity to get your point across and demonstrate that your event is newsworthy. With three or five paragraphs, the body is the core of the press release and explains in detail the finer details that are not addressed in the first paragraph. A press release is a formal statement that is distributed to the media to provide official information to the public.
If you have an upcoming event, you can always send your press release in advance and instead indicate the date you want it to be published. Anyone who works in the media always works against the clock with deadlines, so the best advice you could give is to always include the most interesting information at the beginning of your press release. Try to avoid sending your press release on a Monday or Friday, since the first is the busiest day of the week for journalists and the second is risky because the reader may forget it during the weekend. But what should a press release include? How to finalize a press release? What about the format of the press release? Luckily, we have all the answers.
Keep in mind that the medium to which you send your communication to a television station may respond from a different angle than that of a public radio station or newspaper. Award press releases can also be used to generate buzz if your organization is seeking or has recently received funding. Most news releases follow the AP style, a set of guidelines created by the Associated Press (AP) that help regulate the way media write their news.