What is a press release?

Noun: an official statement issued to newspapers that provides information on a particular subject. A press release is news or information that companies send to inform the public about something noteworthy or of material importance.

Press releases

are usually managed by a company's public relations (PR) department. A process that involves relating your press release to something that is currently happening in order to make it more valuable to the journalist and the reader.

One way to ease the transition is to announce the rebrand with a press release that includes details about what is changing, the reason the change is being made, the dates when the changes take effect, and appointments from the management team. A press release often also includes a call to action, such as inviting media and journalists to attend an event or visit a website. To make it clear to members of the press (reporters, writers and publishers) that the information you provide them is a press release for their use and not an announcement or letter to the editor, you must send it in the form of a press release. Twitter is full of journalists who regret press releases or proposals that don't clearly explain what the company is doing or what the announcement is really about.

In fact, nowadays, it is sometimes difficult to distinguish between a press release and an article published by a news publication. The rest of the text of the press release should answer all questions a journalist may have about the product, service or event they are advertising. The purpose of a press release is to generate media coverage and generate buzz about a company, product or event. A press release is a formal announcement made by a company that shares newsworthy information about its latest business development with the media and other interested parties in order to generate press coverage.

These include a diverse collection of communication tools designed for investor relations (IR), company news, press releases and disclosure requirements. In this press release announcing the expansion of the team and offices, venture capital firm Flourish shares photos of some new employees at the top, immediately attracting readers. The standard news release begins with contact information, probably the name, phone number, and email address of the person who wrote the release. Give journalists time to write a story about your press release by sending it to them under embargo the day before it is officially released.

To keep up the hype, you can launch a second wave of distribution by sharing the specific stories that the media write based on your press release.

Ernest Carsten
Ernest Carsten

General thinker. Extreme internet specialist. Passionate zombie evangelist. Amateur travel lover. Wannabe beer lover. Subtly charming travel lover.