What is a press release and why it is written?

A press release is a document that announces newsworthy news about your brand that the media may want to cover and provides all the relevant information that a journalist or editor would need. Some media outlets will share their news based solely on the press release.

In order to write a winning press release, you also need to understand the structure of the press release.

It also shows them that you're an experienced public relations professional who knows the ins and outs of a press release and tells them that you're probably easy to work with. If the post looks like all the other emails you read that day, it will most likely not be remembered.

In addition, press releases are favorable to the organization that commissioned them, since they frame the subject according to their preferred criteria. As the Internet has gained increasing importance in the 24-hour news cycle, styles of writing press releases have evolved. If you're not familiar with this type of press release writing, check out these sample press releases and you'll quickly understand their public relations potential. This gives the organization that issues the press release free publicity and may even generate a significant amount of additional exposure.

Now that you know what a press release is, make sure you have all the tools and resources you need to write a press release that gets picked up.


releases are the best way to share company news and announcements with journalists in order to get publicity for your business. Companies create and send press releases to share newsworthy information with journalists and media outlets. In general, press releases are delivered to the media electronically, are ready for use and are often subject to not being used prematurely, known as a news embargo.

In this approach, press releases are sent directly to local newspapers or to free and paid distribution services. Whether it's a young person talking about how happy he is to have won an apprentice position or a CEO analyzing the latest financial results, it's a good idea to make the people quoted in a press release look real. If you don't investigate and target the wrong journalists, writing good press releases won't get you anywhere. Before getting to the drafting of the press release, the most important thing to start with is to choose the angle that most interests your target audience.

If you forget this part, the chances of your post being published are basically slim to none.

Ernest Carsten
Ernest Carsten

General thinker. Extreme internet specialist. Passionate zombie evangelist. Amateur travel lover. Wannabe beer lover. Subtly charming travel lover.