What are the four steps to writing a press release?

In order to write a winning press release, you also need to understand the structure of the press release. Most press releases are between 300 and 600 words long. Another good example of a hook is a seasonal event or a “National Day of Something”. No matter what you sell or produce, chances are there's a day associated with it.

If you have a dog care service, you might find it useful to talk about National Dog Day in Politics (September 23). Ideally, your images should be between 150 and 300 pixels per inch if you want news coverage. If it is lower, the image will be blurry when printed. Some magazines may prefer higher quality images, up to 1200 ppi.

Lower-quality images are acceptable for websites, as download speeds are important. If you can do so, provide the same image in several sizes, such as 640x426, 1920x1280, 2400x1600, and the original size of the photo. Journalists can then choose which size is most appropriate for their publication, saving them time and reducing unnecessary downloads. Most news releases simply put “for immediate release” in the publication date field, but that's not the only option.

The summary is located above the body of the press release, but below the title, contact information and date. Since making a press release is a way to attract customers and media attention, the press release should contain information on how to contact you. A press release is an official statement that an organization distributes to the media or the public. From announcing new products, events or new employees to introducing a partnership with a community organization, press releases are an ideal way to share with the world the good things your company is doing.

You can also write a press release in advance for a future event, just be sure to designate the date and instead use the words “KEEP PUBLISHING UNTIL” at the top of the document. With Semrush Marketplace, you can easily order your press releases from writers who know how to create a message to capture the journalist's “A-HA” moment. Following the typical outline of a press release shows the media that your organization is professional. Now you have the formula and structure of press releases, but the key to figuring out how to write a press release lies in actually creating, distributing and optimizing it.

Reserve press releases only for the most timely and newsworthy announcements about your customer or company. Nowadays, these symbols are not technically necessary, but many writers follow this format out of respect for tradition. Quotations can make your text more interesting and easily readable, which should be reason enough to include them in your press release. Knowing how to write a press release is a vital skill if you want to attract media attention for your company or organization.

In business, press releases are often used to announce partnerships, events, structural changes, new hires, new products, or anything else considered newsworthy.

Ernest Carsten
Ernest Carsten

General thinker. Extreme internet specialist. Passionate zombie evangelist. Amateur travel lover. Wannabe beer lover. Subtly charming travel lover.