Everything the reader needs to know should be in this paragraph. The rest of the version should include all the necessary details. While the heading should contain action verbs, the first paragraph should respond to who, what, why, and where. The press release must also contain understandable language and a quote.
Your opening sentence should be clear and strong. The first paragraph should contain the most important information and entice readers to continue reading the story. However, the first paragraph should also contain enough information so that it can stand on its own. The opening paragraph usually provides information about who, what, where, when, why, and how.
An effective press release must contain a deadline in the first line of the first paragraph of the content. The journalist needs to know that he is receiving the most up-to-date information. Writing a press release to publicize important company news can help companies grow better, but doing it well is just as important. Like writing the perfect title for a blog post, setting up your press release to be successful starts with your title.
To execute this type of publication effectively, be sure to write a summary about each company, why the partnership was created, who benefits, and any additional details important to current and future stakeholders. Press releases should be at least three paragraphs long and include the opening paragraph, supporting paragraphs and a closing paragraph that reaffirms or summarizes your main points. So, instead of thinking of a press release solely as a means to get news coverage, consider it a valuable piece of marketing content. When formatting a press release, you should write it in a fresh and direct way so that a journalist who can write about it can imagine it as an article on their news site.
The above press release is an excellent example of a product launch announcement aimed at consumer-focused media. It's often overlooked, but providing this type of data is one of the easiest ways to make your launch appear more realistic and not overtly promotional. As with mergers and acquisitions, a press release announcing new partnerships is a mutually beneficial marketing tactic. While the first paragraph of your statement should explain who, what and where, the second paragraph should cover why.
This type of launch generally has a positive and optimistic tone, since its purpose is to create enthusiasm and publicize the brand's new product. Public relations professionals will publish communications on their websites and send them to journalists in an effort to get well-deserved media coverage. Give journalists time to write a story about your press release by sending it to them under embargo the day before it is officially released. To keep up the hype, you can launch a second wave of distribution by sharing the specific stories that the media write based on your press release.
Another way to add value to your press release is by “gathering news” or relating your announcement to current events.